Branding

Stand out in the crowd amongst an ever-changing landscape.

Why Branding?

Your brand is a direct reflection of what your customers should expect from you. Positively positioning your brand in the minds of a target audience requires a strategic approach to visual, verbal & physical communication. Good branding encapsulates the DNA of a company and forms a deep internal connection with customers.

The benefits

Credibility

Having an established brand will show your audience that you’re a reliable and credible business. This in turn will make users much more likely to use your product over others.

Consistency

When you have a solid brand in place, it’s so much easier to keep things consistent. Consistency makes it easier for you and it also gives a look of professionalism to your customers.

Increased interest

Creating an appealing product has the opportunity to result in increased interest / sales. We are no beginners with this either, feel free to have a look at some of our case studies.

Customer loyalty

When you showcase your values through your branding, customers who resonate will begin to build a connection with you, developing loyalty with returning users.

Core Branding Services

What’s your core values?

At Raw.Studio we’ve developed a series of engaging and fun workshops that help us formulate a clear understanding of our client’s core brand DNAs.

Branding workshop & interactive exercises

Understanding your company vision & DNA

Target audience research & competitive analysis

Logo concepts & design

We’ve helped shape the face of numerous world class companies by creating meaningful logo designs. Our logos are creative yet abstract, unique yet familiar.

Methodically creative approach

Intentional logo design that conveys meaningful concepts

Timeless, flexible and highly adaptable design

Colour and visual design

We understand that users perceive meaning in colour. This meaning is cultural and changes over time. Colour can also be used to form a differentiation from competitors.

Choosing brand colours that align with your values

Differentiating from competitors with unique colour palettes

Brand & colour guidelines for internal & external stakeholders

Tone of voice & messaging

We help companies convey their brand’s character and relate with target audiences through the thoughtful use of particular phrases, tone of voice, key messages and motifs.

User centred messages aligned to customer motivations

Recognisable key messages and phrases

Messaging that conveys trust and increases conversions