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Reinventing how property is managed
A passionate & confident shift towards success
Propper supports property owners and tenants with property investment and management, placing customer needs and wants at the core of their work. Propper wanted to shift the perception of its brand toward more premium and customer-centric. The other part of the challenge was restructuring the website to increase conversions and educate about Propper’s offerings.
Uplifting Propper’s brand perception & website experience.
This project aimed to create a brand strategy that would reflect Propper’s business values and apply it across new web products improving customer experience and increasing conversions.
Brand Strategy
We worked with the client to understand where the brand was currently sitting and how it needed to be re-positioned. We identified Propper’s future place on the market and the desired customer perception.
- Competitor Analysis
- Competitor Landscape
- Undertanding their key USP
- Putting together their Brand Voice
- Putting together their Brand Personas
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UX strategy & research
We conducted an in-depth audit of the existing website and identified valuable insights on what needs to be improved to increase conversions and improve customer experience.
- UX Audit
- User flows
- User stories
- Site map
- Wireframes
Our approach
At Raw.Studio, any design project always begins with a strong strategy. During the planning stage, we start with understanding your customer so that we can find the most effective ways to optimise their journey. This results in a reduced churn rate and delightful user experiences that keep your clients returning.
Bringing Propper’s identity to life
Once the brand’s core values were established, we started bringing the new identity to life. The focus of the new identity was on Propper’s customer-centric mindset – building long-term relationships with their customers, layer by layer. We used rounded, friendly shapes layered one above the other as a visual metaphor for this concept.
New identity, new logo
This approach set the start of logo re-design. Layering building the blocks combined with a growth mindset and the real estate industry inspired a new memorable logo mark.
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